Lots of people have been expecting it, me included but finally it's there! (while I'm here in London...)
Fashion lovers have been rushing towards the 23 avenue des Champ-Elysées today, to attend this famous opening !
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| Source: dandies.fr |
A crowd was quietly queueing since 8:30am to 10am, which is basically not a surprise as the brand didn't stop "exposing" their models' perfect body...
In fact, since the 11th to the 18 May, an army of "smiley Abercrombie boys" were standing half naked in jeans in front of the stores creating a joyful effervescence on the most beautiful avenue in the world.
Let's say that the company is still quite smart and is putting the big show!
It definitely know how to attract customers, whether it's men or women, should I say!
On this glorious day, at 10am, 4 models opened the golden gate under the flash of the public. The lucky ones have then be able to cross the inner courtyard and to enter in the "temple", would have love to be one of them... There, 9 525 square meter split into 4 floors was waiting for them. And even if the spotlight are Parisians, the universe is the universe of Abercrombie with its fragrance and where every collections is the same whatever if this is in London or New York!
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| Source: meteofrance.com |
A&F certainly have a big wallet to afford such a place in the third most expensive avenue in the world!
And as hapiness never comes alone, the company just annouced its net profit of £15 millions against a net loss of £7 millions for last year first term.
Moreover, it has also announced few days ago, an increase of its sales from 22% to £506,13 millions for this first term 2011, +13% in the USA and +64% for the international. Finally, its turnover will have increase of 10%!
Congrats A&F! In another hand, how could it loss money....
The point of sales of Abercrombie in Paris isn't the only one to open this year: 3 other point of sales are scheduled for this fourth term including Madrid, Düsseldorf and Brussels.
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| Source: paulettemagazine.com |
The truth is that the employees also have a lot of stress.
Do you know that every clothes that you touch took almost 2 hours to be fold?
Yes 2 hours! Not even kidding, because it apparently seems that every "corner" of the product in question have to be straight, perfect should we said.
So, maybe next time, when you'll get into the store, you might pay more attention to what you're doing with your hands.
Also, I don't want to shatter the myth but you know when this beautiful guy or girl look at you and smile at you insistently, don't think that something is happening between you guys, no no no! That's marketing, that's simply how it work there!
Sorry to shatter your dream again! Still love Abercrombie by the way!
And here is a little interview of some of the A Boys, hope you will like it!
Source: Meteo Newspaper France - L'express - Friends
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