As I just found a new pâtisserie that I now love, I am going to share this with you ( see I'm empathic!)
A basic of the French pâtisserie, this creamy plump cake had the fashion potential to become a cult, well it now is!
All of this, thanks to Lauren Koumetz, creator of a cream puff temple based in Paris named ,after the inventor of the puff pastry, Popelini!
Source: madame.lefigaro.fr
Such a sweet and tempting name for a shop!
She is offering pastel colors chou à la crème attracting the customers however creativity is clearly a family thing since her father is at the head of Lette Macarons, a pâtisserie that had make Los Angeles and San Francisco's inhabitants crazy about French petits-fours!
Wish that could be pass with a simple touch...
Source: hellocoton.fr
For Popelini, young pastry chef Alice Barday who used to work at very well-known Ladurée has created a new taste of this cream.
That way, 9 classic tastes such as vanilla, lemon or chocolate are mixed with a fleeting cream puff made according to her imagination.Seems like young people are starting to make themselves a way to the top!
Luckily, we can also sometimes found other tastes like: Amaretti, baileys or tiramisu which are already more different.
Those little wonders cost around 1,85 € each, and hopefully it will soon open a shop in London, by that I mean next year for instance...
Source: forums.atomicmpc.com.au
Anyway, let me give you the address for those in Paris who might pop in the shop: Popelini, 29, rue Debelleyme, 75003 Paris.
It's official Abercrombie & Fitch just opened their first store in Paris, France! What an excitement, too bad I'm not there at this very moment...
Lots of people have been expecting it, me included but finally it's there! (while I'm here in London...)
Fashion lovers have been rushing towards the 23 avenue des Champ-Elysées today, to attend this famous opening !
Source: dandies.fr
A crowd was quietly queueing since 8:30am to 10am, which is basically not a surprise as the brand didn't stop "exposing" their models' perfect body...
In fact, since the 11th to the 18 May, an army of "smiley Abercrombie boys" were standing half naked in jeans in front of the stores creating a joyful effervescence on the most beautiful avenue in the world.
Let's say that the company is still quite smart and is putting the big show!
It definitely know how to attract customers, whether it's men or women, should I say!
On this glorious day, at 10am, 4 models opened the golden gate under the flash of the public. The lucky ones have then be able to cross the inner courtyard and to enter in the "temple", would have love to be one of them... There, 9 525 square meter split into 4 floors was waiting for them. And even if the spotlight are Parisians, the universe is the universe of Abercrombie with its fragrance and where every collections is the same whatever if this is in London or New York!
Source: meteofrance.com
A&F certainly have a big wallet to afford such a place in the third most expensive avenue in the world!
And as hapiness never comes alone, the company just annouced its net profit of £15 millions against a net loss of £7 millions for last year first term.
Moreover, it has also announced few days ago, an increase of its sales from 22% to £506,13 millions for this first term 2011, +13% in the USA and +64% for the international. Finally, its turnover will have increase of 10%!
Congrats A&F! In another hand, how could it loss money....
The point of sales of Abercrombie in Paris isn't the only one to open this year: 3 other point of sales are scheduled for this fourth term including Madrid, Düsseldorf and Brussels.
Source: paulettemagazine.com
But everything is not so pink, it may appears "cool" on the outside but on the inside...Think you can handle a truth?
The truth is that the employees also have a lot of stress.
Do you know that every clothes that you touch took almost 2 hours to be fold?
Yes 2 hours! Not even kidding, because it apparently seems that every "corner" of the product in question have to be straight, perfect should we said.
So, maybe next time, when you'll get into the store, you might pay more attention to what you're doing with your hands.
Also, I don't want to shatter the myth but you know when this beautiful guy or girl look at you and smile at you insistently, don't think that something is happening between you guys, no no no! That's marketing, that's simply how it work there!
Sorry to shatter your dream again! Still love Abercrombie by the way!
And here is a little interview of some of the A Boys, hope you will like it!
Source: Meteo Newspaper France - L'express - Friends
